The almighty SSL certificate serves as a digital signature, ensuring that the information exchanged between two computers is both encrypted and secure. An SSL certificate is obviously necessary for sites collecting payment information, but what about other sites like blogs, company websites, or wikis? The truth of the matter is that SSL is an algorithm that is here to stay.
SSL Certificates Help SEO
Google recently announced that support for HTTPS is a factor used for determining website rankings. In other words, having an SSL certificate will help your website rank better. Having support for HTTPs is not a major factor, but it might just be that extra, “oomph” needed to outrank your competitors.
SSLs Promote Buyer Trust
Today more than ever are buyers aware of security when making online purchases. When buyers connect via HTTPs, they will see a green bar and know that their connection is secure, alleviating concerns that buyers may have about purchasing.
SSLs Protect from Phishing and Pharming
Phishing and pharming are terms used to describe fake websites designed to appear as another site and collect financial information. Set up by scammers, phishing and pharming attacks are huge problems today. By ordering and purchasing an SSL certificate, clients can be sure that they are connected to the right website.
SSLs Include Verification Badges
Verification badges provide customers with even further trust and have been shown to increase conversions significantly. Studies show that the addition of an SSL badge can increase sales by up to 42%–talk about a return on a $2.99 investment!
SSLs Help Achieve PCI Compliance
PCI compliance is required for any site that directly handles payment card information. If a website handles credit cards directly (i.e. does not forward to PayPal or a similar gateway), it must be PCI complaint. In order for a website to achieve PCI compliance, it must force SSL connections, which require a certificate.